Kenny Kenny Gould- Forbes Former Contributor Food & Drink I cover beer and food.
James Lindsay started his career in ethnic hair care. The job gave him experience in what he calls “ethnic, urban marketing” — i.e., marketing to a minority demographic. It also meant he was in the perfect position to notice that the snack market alienated his target audience.
“I’ve always considered myself a snack connoisseur,” said Lindsay, now in his early fifties. “Growing up, I’d put five or six snacks in a brown paper bag and just shake it up and eat it. I was the kid that was always curious about new brands and new flavors. I was going into accounts with reps and noticing that the snack food marketplace was all traditional. There was nothing fun.” Read more